Understanding Mobile Attribution: A Comprehensive Guide
Traditional marketing attribution makes use of rule-based attribution (RBA) approaches (e.g., first-touch, last-touch, time decay) which assign conversion credit based mostly on simple, predetermined guidelines. RBA strategies are straightforward to grasp and implement and may incorporate domain-specific logic. However, RBA is often https://www.xcritical.in/ based on limited assumptions and is extra relevant for B2C clients. Tailoring Your Attribution To Create A…
